Netflix has grown rapidly this century to a turnover of around $40 bn, more than five times the turnover of the BBC in the UK and worldwide. Netflix’s market value is an extraordinary $425 bn reflecting market views that this company has stellar growth ahead.
Netflix has now launched a bid to acquire most of Warner with its great back list of films and franchises. Many UK consumers go to see Warner films and pay for Netflix subscriptions. The UK has great talent and has some studio capacity, but the future of our entertainment increasingly rests in US hands and is being determined by US companies.
The UK is failing to keep up or to provide any large company competitive challenge to the US majors including Comcast, Netflix, Warner, Amazon, Apple, Disney. The UK is held back by two major impediments.
The first is the institutional arrogance and lack of world drive at the BBC. The licence fee becomes a tourniquet constraining investment in new technology and global expansion. BBC Commercial, non UK BBC, is a pathetically tiny £2 bn outfit in a world of giants. It should be offered more freedom and should raise substantial money on the London Stock Exchange to grow the business and get up to date.
The second is the raft of rules and taxes, many of them stemming from past EU membership, that impedes or deters setting up and growing new media businesses from a UK base.
As government dithers or ignores the failure of policy, UK media consumers spend more with US companies and sign up to more US content and services . The UK politicians and media debate how to regulate the US and think our traditional offerings are still fine and central to our media world. They should ask more UK families why Netflix and Disney, Apple and Amazon are what they want.